Promoting a Home Improvement Business: The Basics Plus Two New Powerful Tools

Because the economy is struggling, more small home improvement businesses are struggling to stay afloat. If you are looking for new ideas to promote your business, this article is for you! I will list many of the tactics that I have used to promote my three businesses over the years, as well as two of the newer ones I have found to be very effective!

For those of you who are looking for basic proven Ideas to promote your business, I have listed 10 tried and proven methods below. No one method is going to successful promote a business. Several used in coordination with each other will build a customer base, brand your business, and allow you to gain the new clients that you need.

Proven Traditional Marketing

1) As you run your business day-to-day use well-developed stationary i.e. business cards, letter head, envelopes, and promotional materials with your URL, phone number, and email address on them.

2) Give free, no obligation consultations and estimates to as many potential clients as possible. Even if they do not hire you it will promote referrals.

3) Giving out promotional items (such as pens, hats, and jackets) is a staple promotion for most small home improvement businesses. Get these items, as well as your business cards, in as many hands as possible. Talk to vendors you work with and give them your materials. Post cards and fliers at supermarkets etc.

4) Asking your clients for referrals and permission to put a sign in their yard is a good promotion.

5) Send direct mail: Even small businesses do direct mail campaigns. This can be a costly way to get new clients, but keep it in mind as a proven tool. There are many mailing lists available if you would want to purchase one. Just run “direct mailing lists” with your city or state in any search engine to find the companies selling lists in your area.

6) Newspaper ads and magazines do sell. This is another promotion that costs some investment but usually has a reasonable return.

7) Telemarketing is a dying industry, but it is still used successfully for local business. It must be done in a low-key, low pressure way. I would be very leery of hiring a third-party marketing company now days, but it may be something you would have a few people do from their home.

8) Promote what is unique about you, your business, and your expertise. This should be the basis for your promotional campaigns.

9) Network with others doing similar work in your area.

10) Paint your company information and promotional material on vehicles.

Ways to Promote Your Home Improvement Business Online

Over the last few years I have taken my business promotion largely online with major success. Anyone can master several simple ways to promote any produce, service, or opportunity online. Most potential customers will at least jump online to check for a website and basic information before making any large purchase. Because of this, small businesses that do not have an online presence are getting pushed out of business. All of the promotional techniques below are either free or can be done for a very minimal investment.

Here is a List of Basic Ways to Promote Your Business Online

1) Set up a website for your business

2) Set up a blog. There are countess free blogs or you can build your own.

3) Write articles on free online services such as Ezinearticles.

4) Post on online forums and discussion groups concerning your business

5) Press Releases. Two free ones are PRWeb and PRleap.

6) Advertise on free directories online. There are hundreds of them.

7) Use social networking such as Facebook and Twitter

Another Tool I Have Recently Found

I have recently come across what I believe to be a great promotional tool for any small business. The business is called SentOutCards and you can Google it to find affiliates selling a membership package. It allows small businesses to easily send post cards and greeting cards out to their customers. It’s a great way to get referrals, and promote any small business.

I hope this article has provided you with some concrete ideas. I have learned and implemented about 15 ways to promote my business online over the last year. I do it all for free! If you have some spare time and would like to learn how click here now! [http://www.miketheimmaccmentor.com] I will personally show you what I believe to be the best internet marketing training available. It has over 700 hours of training. Learning to build websites, blogs, and use social networking is much easier than I ever thought.

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Business Development Ideas For Home Improvement Business

The home improvement business is an interesting line to be in. Less chaotic situations and the special nurturing of the place by the residents makes it an even more tempting line to be in. Yet like other businesses, you want to grow and, therefore, require business development tips, which is exactly what this articles intends to provide you.

What is the first thought that strikes you when you think about developing your business? Development or growth is indicative of higher profits, more customers (rather satisfied customers), and expansion in both reach and income.

How do you achieve these growth parameters in your home improvement business?

Well to start with, review your existing marketing efforts. Are you waiting for customers to look for you, or have you established a channel of communication whereby they can easily locate you? Develop an online presence if you already do not have one. Create a website that takes the prospective parties through a road map of how things would happen and how exactly you can help them. If possible, let it be an interactive site wherein the seekers can drop in their queries and you can contact them accordingly. Start a question-answer section on your site where you can provide some quick tips about home improvement. If your customers are happy with your tips, they can give you huge business as an award. Make a picture gallery that depicts the old and new pictures of some of your works. Do not forget to add testimonials, and if possible, a few happy faces.

Don’t just sit back because you now have an online presence. Send out your pamphlets and do a basic market research to understand your competition’s offerings. If time and resources permit, carry out a neighborhood survey to see if anybody requires such services. You might not get business directly by this means, but leaving your card and pamphlets while conducting this survey can get you few referrals. Send out cards or mementos to important clients and seek referrals through them as well.

Another way to grow is by adding to the portfolio of your services. See what your competitors provide and maybe start doing few things complimentary. To further increase your presence, you can also advertise in various women’s or home-related magazines. Being present at trade shows organized around home products always helps you generate business. It is then up to you to convert initial interested seekers into concrete clients.

A home improvement business is a place for the creative minds. Development in this field comes from your own hard work. One happy and satisfied client can help you add many. So, pay close attention to your existing projects and see them turn numbers for you.

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Home Based Business Considerations

Before you dive head first into a home-based business, it’s essential that you know why you are doing it and how you will do it. To succeed, your business must be based on something greater than a desire to be your own boss: an honest assessment of your own personality, an understanding of what’s involved, and a lot of hard work.

You have to be willing to plan ahead, then make improvements and adjustments along the way. While there are no “best” or “right” reasons for starting a home-based business, it is vital to have a very clear idea of what you are getting into and why.

Working under the same roof that your family lives under may not prove to be as easy as it seems. It is important that you work in a professional environment; if at all possible, you should set up a separate office in your home.

After taking a good look at yourself, it’s time to consider the business side of the venture, i.e., the realities of running a business from your home. As with anything else, it has good points and bad. The advantages are obvious. Desire for independence, convenience, financial gain, low overhead and low risk, decreased commute time, getting out of the rat race, more control over work hours, low business expenses (for example, money saved on commuting, lunches out and a professional wardrobe), and more time with family are positive factors most often cited. You save money on taxes because deductions for automobile expenses, telephone, home improvements, business cards and major purchases, such as a computer, may be available. The issue of quality of life also comes into play as both men and women look for a way to balance the demands of a career with those of a family. A home-based business allows you to do just that.

On the con side, if you were working in an office downtown you wouldn’t have to worry about a neighbor stopping by for a chat or your kids bursting in the door after a day at school. You must be very self-disciplined and goal oriented to create a good working atmosphere despite kids, spouses, neighbors and the telephone.

Without the deadlines imposed by supervisors or peers, it can be hard to do the least appealing jobs on your list. Now it’s your responsibility to set limits and plan your time.

No longer will you have the luxury of submitting requisitions to the supply department when you need a bigger file cabinet, a new copy machine or basic office supplies. It’s up to you to evaluate features and compare prices when you’re considering a major purchase. You’re also the one who must run out to the store when you’re out of ribbons for your computer printer.

There’s also your family to consider. Their lifestyle and privacy may be disturbed, and you may find it difficult to work out a compromise that’s acceptable to everyone. Your teenager may resent having to turn down the stereo because you’re meeting with a client in the next room. Your spouse may complain about having to move his or her hobby to another room so you can use the space for an office.

Another con for some people is that the buck stops with you. One former home-based business owner has returned to corporate life because “being the boss means taking ultimate responsibility for all decisions. You get the credit when things go right but you get the blame when things go wrong.”

Keeping your business environment professional at home also takes persistence and control. Don’t let the relaxed environment of working at home make you any less disciplined. A professional image is an important part of building credibility with customers and also contributes to your self-esteem.

Create a specific and proper professional mood. Have a business-like office or showroom if you meet customers face to face. A clean and organized environment enhances both your image and customer perception of your product or service. The decor of your home office should be carefully considered. Determine what image and theme you want to create before spending any money remodeling.

Pay attention to what you wear. You are your company. The psychological power of your work clothes will convince customers and clients that you are serious about your business and tell your subconscious that it’s time to get down to business. No matter what you have scheduled for your day, always dress for work.

The identity your business presents to the professional world is also important. Design a logo or have one created, and print business cards and stationery. Set regular business hours and use an answering machine or service. Consider referring to your apartment number as your suite number or rent a post office box rather than using your street address.

When you work at home, it’s often difficult to prevent your personal life from encroaching on your business. Here are a few tips for keeping both under control.

1. Start your day as if heading for the office. Dress appropriately, but comfortably.

2. Commit to routine work hours. Establish a schedule that works for you.

3. Make personal phone calls on your own time. Get an answering machine so you can screen any after-hours business calls.

4. Keep a log of all the hours you devote to work. It will help you manage your day more efficiently.

5. Try to plan your work schedule at least a week in advance. You’ll be better able to gauge your progress and maximize your productivity.

6. Never combine household and business errands, even when the drug store is “on the way.” Always leave and return to your business at designated times.

7. Avoid doing household tasks during work hours. Learn to discipline yourself to stay within your time schedule.

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Free Gift Cards Now – Home Improvement Gift Card Can Be a Real Savior

If you are really hungry or desperate for a particular product you want a free discount card as quickly as possible in
order to purchase that product. It could be a craving for a steak and baked potato meal at your favorite eating establishment. We can also be talking about the new Madden NFL football game on PlayStation or Nintendo that you want to run out and buy as soon as possible down the street at the local electronics store. Those discount cards can truly make the difference between perceived utopia or perceived purgatory.

That discount card can really help you have a chance at improving your house and truly adding value to your property. Because of the prices that can knocked off through that free discount card you can buy those new shingles in order to fix the roof for example. Home repairs are very important and just because you are getting them done at an affordable price does not mean that they are being done cheaply. Discount cards just open up avenues for you that otherwise might not be obtainable.

Discount cards that buy you a new heater can lead to having a warm winter as opposed to a cold one where your children may freeze. Bargains on necessary household appliances like that are always great to have. People like Arthur Blank have tried to expand the use of discount cards within the Home Depot arena so more people would have a chance to even realistically come into his stores and actually buy something. The more customer you have, this is almost always good for your business plan as long as some of these customers aren’t bad mouthing your store or your operation. When you get a discount card try to prioritize exactly what you should buy and what should be considered a secondary option.

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How to Promote Your Home Improvement Business

#1- Network with a home insurance company and ask to be their recommended vendor. Since they deal with homeowners (a.k.a. your customer base!) everyday who better to have your card then a home insurance agent? Contacting a local agency is your best bet. However, you may also want to contact a online home insurance company who can list you in their free online home improvement directories. Try searching some out online if need be.

#2- Get to know your local real estate agents- Many homeowners decide to upgrade their homes when they are getting ready to sell. A real estate agent will typically recommend a list of upgrades that should be performed before the home goes on the market. So, introduce yourself to some of the top real estate agents in your community and you might pick up some great new business.

#3- Follow-up with your Existing Customers- One of the best ways to get new business is to stay in touch with customers that you have already performed work for. Don’t assume that just because you updated their bathroom last year that they are going to think of you when it’s time to remodel the kitchen. Get strict about keeping all of your customers contact information and once every few months send out a direct mail piece such as postcard. Or, stop by their home and drop a note in their mailbox. Not only is this great customer service, but it might also get a few more projects on your schedule.

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